High-end beers often adopt a masculine aesthetic, targeting those who could afford premium prices, primarily men. However, with evolving societal trends, luxury beers are becoming increasingly accessible to women as well.

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Indulge in the exquisite taste of our luxury beer, crafted for empowered, strong women seeking a moment of relaxation amidst the demands of life. Elevate your palate with our sophisticated flavors, making a bold statement against ordinary brews. Welcome to a new era of beer enjoyment with "LUX”.

In this project, I developed the ideation, art direction, copywriting, packaging design, photo edition and video edition.

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Photography: Anirudh Dhannayak

Video: Karan Pimpale

Model: Maria Cid