VELVEETA

LIVE LIFE GOLDEN

This group project was submitted to the Young Ones Awards. SCAD Group members: Karan Pimpale Maite Escobar Casey Saas

When we stumbled upon the fact that 91% of Gen Z grapple with feelings of depression and crave self-care and pleasure, we had a light bulb moment. Introducing our solution for those seeking cheesy relaxation: the Velveeta cheese candle!

In our team project, I contributed to Art direction for the campaign and commercial, guided creative direction, copywriting, and handled designing the OOH ads.

Commercial

LIVE LIFE GOLDEN

This commercial was produce by Crew members: Karan Pimpale Maite Escobar Casey Saas Itzel Fernandez (camera) Jalaj Bhatnagar (camera) Cheyenne Rodriguez (actress)

The model for this billboard was generated with Adobe Firefly