FRONTIER
Worry Less, Wander More.
Our goal was to address Frontier's negative reputation through a campaign emphasizing the airline's unique benefits and advantages.
We aimed to transform Frontier's airplane tail animals, symbolizing endangered species, into lively characters facing everyday challenges. The goal was to inspire people to "Worry less and Wander more with Frontier".
Executions:
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Social media campaign
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Partnership with Uber
In this group project, I supported art direction, creative direction, and copywriting.
I was responsible for the IG stories (ideation and animation), plus the partnership with Uber.
SOCIAL MEDIA
Our creative strategy involved bringing Frontier's iconic endangered
animals to life, aiming to showcase the benefits of choosing Frontier
for air travel
IG
STORY
IG
FILTER
AR FILTER
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PARTNERSHIP
UBER
Recognizing that many people use Uber or Lyft to reach the airport, we seized the opportunity to collaborate with Uber. Our proposal involved providing individuals heading to the airport to fly with Frontier a 20% discount on their Uber ride.
